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With these questions in mind, here are the ways in which I went about collecting data: Analyze search interest trends for bikes, bike shops, and brands using keyword and topical research tools Analyze organic traffic trends for major manufacturers, big online retailers, and large brick and mortar retailers The Report Section 1: Search interest trends for bikes, bike shops, and brands For the first section of the report, I wanted to go as wide as possible, looking at broad topic trends that might give us insight into how searchers were looking for different things within the bike industry